Improving the healthcare industry by connecting patients directly with doctors and creating an accessible, affordable, and transparent experience.

Problem Summary

Peppermint.md’s aim, is to make healthcare in the U.S. affordable and accessible. In the U.S. alone, there are over 30 million people without health insurance and on top of that, around 52 million whose insurance doesn’t cover their local doctor’s visits. There are roughly 700 health insurance companies operating in the U.S. and on average doctors only accept on average between 10-20 of them.

<aside> 💡 We had no product operating yet and therefore before we launch anything for testing, I advised the founders to spend an extra few days on market research, and avoid building rushed prototypes on assumptions so we could get a better feel of the problem to validate the idea before we launch the MVP.

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Research

Talking to People

It’s quite well known worldwide how broken the healthcare system in the U.S. is however, we wanted to learn more about the pains in this industry and since none of us were based in the U.S. or had first hand exposure of healthcare there, I created a survey questionnaire and reached out to American citizens, and American expats on reddit, fiverr, craigslist and facebook groups to get facts and share with the team.

Target Users

• Lower and Middle class U.S Citizens from all ages.
• Doctors of all Professions
• People with and without health insurance.

Goals

• Learn what’s their current health insurance cover and why they have it.
• Learn how easy or hard is to get medical help when needed.
• Learn what encourages or holds patients back from getting medical help.